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President Morry Weiss represented American Greetings Jack Chojnacki and senior vice-president Henry Lowenthal from Cleveland represented Those Characters. On September 24, 1982, the Care Bears franchise was launched in New York City before members of the area's Society of Security Analysts. At the start of the franchise, “Care Bears” was established as the project's working title. : 53Īmerican Greeting Cards kept the character program a secret until advertising was ready. TCFC's team of artists and writers created many characters in the line in a joint development by Those Characters From Cleveland and MAD (Marketing and Design Service of the toy group of General Mills). Once out of the concept stage, children's book illustrator, Elena Kucharik, became the primary artist for the Care Bears, creating hundreds of full-color illustrations for cards, books and various licensed products. Susan Trentel, Muriel's sister and doll designer of Strawberry Shortcake, designed the Care Bears plush. Working with TCFC Creative VP Ralph Shaffer, Fahrion designed the first six bears, creating greeting card themes for their belly graphics. On the employees' reaction to the toy, Chojnacki recalled in early 1985: 'It had a high aaaaaah factor.' Īrtist Muriel Fahrion, who helped create Strawberry Shortcake's look, was among the franchise's first concept artists. Jack Chojnacki, the co-president of TCFC, introduced the first Care Bear to businessmen from American Greeting Cards and from the toy company Kenner in February of 1981. The Care Bears were initially created in 1981 by Those Characters From Cleveland (TCFC), the licensing division of the greeting card company American Greetings.

1.3 1991 relaunch ( Caring About the Environment).

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The current TV series, Care Bears: Unlock the Magic, debuted on Boomerang SVOD on February 1, 2019, and has since tied in with a new toy line from Basic Fun!. That year, toy company Just Play debuted a range of Care Bears toys (plush, figurines, and blind bag collectibles) based on the series. A continuation with the same characters, Care Bears and Cousins, was commissioned by Netflix and premiered in 2015.

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These new Care Bears appeared in three computer animated films: Care Bears: Journey to Joke-a-lot (2004), The Care Bears' Big Wish Movie (2005), and Care Bears: Oopsy Does It! (2007).Ī revival TV series, Care Bears: Welcome to Care-a-Lot, premiered on The Hub on Jfor one season. In 2002, new versions of the bears were manufactured by Play Along Toys. Adding to the Care Bear family are the 'Care Bear Cousins', which feature Brave Heart Lion, Cozy Heart Penguin, Bright Heart Raccoon, Lotsa Heart Elephant, Gentle Heart Lamb, Loyal Heart Dog, Playful Heart Monkey, Proud Heart Cat, Swift Heart Rabbit, Treat Heart Pig and Noble Heart Horse created in the same style as the Care Bears. They also made three feature films: The Care Bears Movie (1985), Care Bears Movie II: A New Generation (1986), and The Care Bears Adventure in Wonderland (1987).Įach Care Bear is a different colour or shade and has a unique 'picture on the stomach' that represents its personality.

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The characters headlined their own television series called Care Bears from 1985 to 1988.

In 1983, the characters were turned into plush teddy bears. The Care Bears (Thomas J Dwyer Generation)Ĭare Bears are multi-colored bears, originally painted in 1981 by artist Elena Kucharik to be used on greeting cards from American Greetings.Care Bears: Journey to Joke-a-lot (2004).Care Bears Movie II: A New Generation (1986).